ICI Promise Interior

Dulux Promise is AkzoNobel's mid-range interior emulsion: smooth matt, reasonable washability, sitting at roughly the same point in the range as Asian Paints Premium Emulsion. It goes on well and its whites are slightly cooler than the Asian Paints equivalent, which some designers prefer.

The practical reason to stock and buy it: it is a genuine like-for-like substitute. When a shade is out of stock on one brand or a rate has moved, we can price the same job across both. That is the whole point of buying from a multi-brand counter.